Erika Rubio smiling outdoors in a black top

Sell your home in Lawrenceville & Gwinnett County, GA Sell your Gwinnett home for what it’s really worth.

Know your price and your take-home before you list. Then I market your home in English and Spanish, so more buyers see it and compete for it.

In writing

What I put in writing for sellers

You get each of these on paper, so you never have to remember what I said.

  1. 01

    A pricing analysis

    Recent nearby sales, the homes you’re competing with, and the reasons behind the price I suggest.

  2. 02

    A net estimate

    What you could walk away with after your mortgage payoff and selling costs.

  3. 03

    The full marketing plan

    Photos, video, the MLS, the open house and ads, in English and Spanish, before your home goes live.

  4. 04

    A weekly report

    Showings, second showings, what buyers said and the next step I suggest.

  5. 05

    A price-review date

    A date we agree on to look at the results together and decide whether anything should change.

  6. 06

    Easy-exit terms

    If you’re not happy with my service before your home is under contract, you can cancel the listing agreement with written notice.

How my service is different

How I market your home

About 1 in 5 Gwinnett residents speak Spanish at home (U.S. Census). I market every listing in English and Spanish so more buyers see it.

For sellers

Two-language listing launch

What’s included
  1. 01

    Priced from real sales on your street.

    I build your price from homes that actually sold around you, adjust for what makes yours different, and hand you a net sheet showing what you keep before you sign anything.

  2. 02

    Launched in English and Spanish.

    Your listing description, video, social posts and open house all run in both languages, so your home reaches more of the buyers in Gwinnett.

  3. 03

    Video that shows how the home feels.

    A full walkthrough plus short vertical videos for Instagram, Facebook, TikTok and YouTube, so buyers have toured your home before they ever book a showing.

  4. 04

    Paid ads, with a weekly report.

    Paid Facebook and Instagram ads, with a weekly report of views, clicks, showings and feedback. Like every housing ad, they follow Meta’s special ad category rules.

  5. 05

    Negotiated on what you keep.

    Every offer side by side: price, credits, contingencies, closing date and the number that matters most, what lands in your account.

Get my home’s value

How I help you sell

  1. 1

    Price it right

    Your first estimate needs no visit. Before we set the list price, I walk through your home, then study recent sales and current competition near you. You get the pricing analysis and a net estimate in writing, with the reasons behind the number.

  2. 2

    Get it ready

    A room-by-room list of what’s worth fixing, what’s not, and simple ways to help buyers picture themselves living there.

  3. 3

    Market it in two languages

    Here’s the plan, in writing, before your home goes live:

    • Professional photos
    • A video walkthrough, plus short vertical videos for social media
    • A listing on the MLS (the database agents use to share homes for sale), which feeds Zillow, Realtor.com and Homes.com
    • An open house plan
    • Paid Facebook and Instagram ads
    • Every piece in English and Spanish
    • A written weekly report of showings and feedback
  4. 4

    Show and negotiate

    I handle showings and feedback, review every offer with you line by line, and negotiate for the terms that matter most to you.

  5. 5

    Close with confidence

    I keep the inspection, appraisal and closing attorney on track until the sale closes and you hand over the keys.

The Gwinnett market right now

Gwinnett homes are taking about two months to sell, on average, and selling for a little under their list price. A home priced from real nearby sales, and ready on the first day, gives you the best chance at a strong offer.

The Gwinnett market · September 2026

$409,085
Median sale price in Gwinnett County
58
Average days on market in Gwinnett
97.6%
Of the list price, on average, at sale
$364,826
Median sale price in Lawrenceville
Median sale price by city
CityMedian sale priceChange in a year
Lawrenceville$364,826−5.6%
Snellville$377,320−3.9%
Lilburn$397,811−3.0%
Duluth$443,739−8.7%
Suwanee$556,235+5.9%

Redfin median sale price, 3 months ending September 2026. The change column compares with a year earlier. Each city name links to its Redfin page.

Pricing

How I choose your list price

Three things set the price. I show you each one in writing, so you can see how I got to the number.

  1. 1

    Recent sales

    Homes like yours that sold nearby in the last few months, and what they actually closed for. I adjust for size, age, lot and updates.

  2. 2

    The competition

    Homes for sale and under contract right now. Buyers tour them the same weekend as yours and compare.

  3. 3

    Your home’s condition

    Updates, repairs and the age of big items like the roof, the HVAC system (heating and air) and the water heater.

A price-review date, agreed in writing

Before we list, we pick a date to review the price together, for example after the third weekend on the market. On that date we look at showings, feedback and any new sales nearby, and decide together whether to keep the price or change it. If something big happens before then, like a new sale down the street, I’ll tell you right away.

Sample

A sample pricing summary

Made-up sales for a made-up home: 3 bedrooms, 2.5 baths, about 1,850 square feet.

A sample pricing summary. Made-up sales for a made-up home: 3 bedrooms, 2.5 baths, about 1,850 square feet.
Comparable saleSold for
Same subdivision. 3 bed, 2.5 bath, 1,790 sq ft. Sold in August. Original kitchen.$372,000
0.4 miles away. 3 bed, 2 bath, 1,880 sq ft. Sold in July. Updated kitchen.$381,500
0.7 miles away. 4 bed, 2.5 bath, 2,050 sq ft. Sold in September. Newer roof.$395,000
Price range from these sales$375,000 to $390,000
Suggested list price$384,900

Sample only. Made-up homes and prices. Your summary uses real sales near you, with the reasons for every adjustment.

What will I walk away with?

Your “net” is the sale price minus your mortgage payoff and selling costs, like real estate commissions (always negotiable), closing attorney fees, any repairs or credits you agree to, and prorated property taxes. Before we list, I’ll give you a written estimate so there are no surprises.

Sample

A sample net sheet

Made-up round numbers for a $380,000 sale.

A sample net sheet. Made-up round numbers for a $380,000 sale.
ItemAmount
Sale price (example)$380,000
Mortgage payoff (example)−$210,000
Brokerage commission (negotiable, agreed in writing), example amount−$19,000
Georgia transfer tax ($1 per $1,000 of the price)−$380
Closing attorney and seller closing costs (example)−$1,500
Prorated property taxes (example)−$1,900
Repair credit to the buyer (example)−$2,000
Estimated net to you$145,220

Example only. Your real numbers depend on your sale, your loan and what we negotiate. I prepare yours in writing before you list.

Samples

What the listing and the weekly report look like

Two made-up examples for the same made-up home, so you know what to expect before we start.

Sample

A listing description in two languages

Each version is written on its own, so it reads naturally in that language.

English

Three bedrooms, two and a half baths and about 1,850 square feet at the end of a quiet cul-de-sac in Lawrenceville. The kitchen was updated in 2024 with quartz counters and a gas range, and it opens to a fenced backyard with a covered patio. New roof in 2023, luxury vinyl plank floors on the main level and a two-car garage. About 10 minutes to the Lawrenceville square and 5 minutes to GA-316.

Español

Tres habitaciones, dos baños y medio y unos 1,850 pies cuadrados al final de una calle sin salida y tranquila en Lawrenceville. La cocina se renovó en 2024 con cubiertas de cuarzo y estufa de gas, y da a un patio trasero cercado con un área techada. Techo nuevo en 2023, pisos de vinil tipo madera en la planta principal y garaje para dos carros. A unos 10 minutos de la plaza de Lawrenceville y a 5 minutos de la GA-316.

Sample only. Made-up home.

Sample

A weekly report: week 2

Made-up numbers for the same home.

Showings
6
Second showings
2
What buyers said
They liked the updated kitchen and the fenced yard. Three mentioned the older carpet in the upstairs bedrooms. Two said the price felt fair for the size.
Next step
Get a quote to replace the upstairs carpet, so we can answer that question with a number. Keep the price until our review date after the third weekend.

Sample only. You get yours every week, in English or Spanish.

Selling and buying

Need to sell and buy at the same time?

It’s one of the most stressful moves there is. With the right order of steps, it’s very doable. Here are the common ways to do it. I’ll help you choose the one that fits your money and your timeline.

Sell first, then buy

You know exactly what you have to spend. To avoid moving twice, we can ask the buyer to let you stay for a short time after closing.

Buy first, then sell

You move once and on your schedule. You’ll need to qualify for both payments or use a bridge loan, home equity line or a buy-before-you-sell program.

Offer contingent on your sale

Your purchase depends on your home selling. It can work in a slower market, but sellers may prefer other offers.

Close both on the same day

Sell in the morning, buy in the afternoon. It takes careful coordination between lenders and attorneys. That’s my job.

Every option has costs and risks. Talk to your lender before choosing, and I’ll explain how each one affects your contract.

Example timeline

Selling a townhome and buying a larger home

Here’s how the sale and the purchase can line up. Your dates depend on the market, both contracts and both lenders.

Plan my sale and purchase
  1. Week 1 to 2

    Price and prep

    I walk through your townhome, we set the price from nearby sales, and you get a written net estimate. You also talk with a lender about the next home.

  2. Week 3

    List

    Your townhome goes live in English and Spanish, and we start touring larger homes in your price range.

  3. When an offer comes in

    Accepted offer

    We negotiate the price, the closing date and, if you need it, a short stay after closing. Then you make your offer on the next home.

  4. 7 to 14 days

    Due diligence

    The buyer inspects your townhome, and you inspect the home you’re buying. Due diligence is the window when a buyer can inspect and, with written notice, back out.

  5. Before closing

    Appraisal

    Each lender orders an appraisal, an independent opinion of the home’s value, to confirm the price supports the loan.

  6. Closing day

    Same-day closings or a short stay

    Sell in the morning and buy in the afternoon, or close on your townhome and stay a few days after closing so you move once.

Example only. Every sale and purchase has its own dates, costs and risks.

Start with your home’s value

Tell me about your home and I’ll prepare a personal estimate based on recent nearby sales. No visit needed for this first step.

No street address? Just tell me your subdivision or ZIP code.

When are you thinking of selling?

Give me a phone number, an email, or both.

How should I reply?
Preferred language

You’ll get your estimate by text or email, your choice. I won’t call unless you ask.

I’ll only use your information to reply to you. I never sell it. See the privacy policy.

Questions sellers ask me

How much does it cost to sell a house?

Common costs include real estate commission (negotiable), closing attorney fees, your mortgage payoff, the Georgia transfer tax, prorated property taxes, and any repairs or credits you agree to. I’ll give you a written estimate of your net before you list.

Will you see my home before you give me a price?

You don’t need a visit for a first estimate. Send me the details in the home value form and I’ll reply with a range based on recent nearby sales. Before we set the list price, I walk through your home with you, so the price reflects its real condition and updates. Then I send you the pricing analysis and net estimate in writing.

Should I sell now or wait?

I can’t tell you where prices are going, and I’d be careful with anyone who says they can. What I can do is put today’s numbers side by side: what homes like yours are selling for near you, how long they’re taking, and what you would walk away with.

Then we look at your next move. Where would you live, and what would it cost each month to buy or rent there, compared with what you pay now? If the move works with today’s numbers, you can sell with a clear plan. If it doesn’t, waiting can be the right choice, and I’ll still be here when you’re ready. For questions about your loan or taxes, check with your lender or a tax professional.

How do I sell a home I’ve lived in for many years?

Start with timing. Decide where you’re moving and when, then work backward. Give yourself time to sort, fix and pack before the home goes live, often two to three months. We can also ask the buyer to let you stay a short time after closing, so you don’t have to rush the move.

For repairs, focus on what buyers and inspectors notice first: leaks, the roof, the HVAC system (heating and air), the water heater and anything that doesn’t work. After years in one home it’s easy to stop seeing these, so I’ll walk through with you and make a short list.

For the move, go room by room: keep, give to family, donate, sell or toss. Get two or three written quotes from moving companies, and book early if you plan to move at the end of a month.

Can I sell with a co-owner, or during a divorce?

Yes. Everyone whose name is on the title (the legal record of who owns the home) has to sign the listing agreement and the sale documents. Decisions like the list price and accepting an offer need every owner’s signature.

I communicate with each owner directly: the same updates, offers and documents go to all of you at the same time, in the language each of you prefers.

Your attorney can explain your rights and how the money from the sale is divided. Talk with your attorney before you list; I can’t give legal advice.

Do I have to pay the buyer’s agent?

Not automatically. A buyer working with an agent signs a written agreement with that agent before touring, and it says how the agent gets paid. As the seller, you can agree to pay some or all of it, or offer a credit toward the buyer’s costs, as part of the negotiation. Offers like this aren’t posted on the MLS. I’ll show you each option and what it does to your net, and nothing is decided until it’s in writing.

Should I fix everything before I sell?

Usually not. Some small fixes and a deep clean pay off; big remodels often don’t. I’ll help you decide what’s worth it for your home and your timeline.

How long will it take to sell?

It depends on price, condition, location and the market at the time. Across Gwinnett, homes sold after 58 days on average in the three months ending September 2026 (Redfin). I’ll show you how long similar homes near you have been taking.

Can I sell my home if I still have a mortgage?

Yes. Your mortgage is paid off from the sale proceeds at closing. The closing attorney handles the payoff.

Thinking about selling? Let’s talk it through.

Start with a free estimate, no visit needed. When you’re ready, I’ll walk through your home and put the price and your net in writing.

Book a free 30-minute callCall (678) 549-6731Just one question? Text me

I answer myself, in English or Spanish, the same day. Evenings and weekends too.